Entrepreneurial Mindsets for Innovative Brand Development: Case Studies in Jewellery Education

Measuring Brand Image: Shopping Centre Case Studies

‘Branding’ is well known for consumer products. Power has shifted from manufacturers’ brands towards retailers’. Branding may become more important for shopping centres. The authors firstly investigated qualitatively. Shoppers described centres in ‘personality’ terms. One in-town centre was ‘dull, boring and old-fashioned ... not exciting, just OK’. A larger regional centre was ‘trendy, prestig...

Entrepreneurial Education Embedded in Sport Psychology: A Swedish Case Study

The main objective of this study was to provide a contribution to the entrepreneurship education field through evaluating and describing changes in students’ attitudes towards entrepreneurship. A pre-test and post-test design was used to evaluate a course design where sport psychology was the main topic with an embedded element of entrepreneurship education. The course was part of university pr...

Multimedia Case Studies: Development and Use in Management Education

The paper discusses the role of multimedia case studies in management education basing on direct experiences derived from an on going E.U. project. Literature has analysed in depth the role of Information and Communication Technologies (ICT) in education [Angehern, Thierry, 1996; Jonassen, 1993, Leidner, Jarvenpaa, 1995], mainly emphasising their positive or negative effects [Bowers, 1988, Van ...

Corporate Brand Management in Higher Education: The Case of ERAU

Entrepreneurial Education: Reflexive Approaches to Entrepreneurial Learning in Practice

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